Genova
CATEGORY: Branding
SOFTWARE: Adobe Creative Suite
SERVICES: Branding Design
WEBSITE: genovaindustrial.com
01. The Challenge
The biggest challenge for Genova was to create a new brand identity that would appeal to a younger, more modern audience while still maintaining the trust and loyalty of their older customer base.
02. The Solution
The solution was to create a clean, minimalistic logo and brand identity that would be instantly recognizable. The blue color palette was chosen to reflect the company’s focus on electronic components, while the modern font was selected to give the brand a more contemporary look.
Styles come and go. Good design is a language, not a style.– MASSIMO VIGNELLI
03. The Result
The new branding has been extremely well-received by both old and new customers alike. The clean, minimalistic look has helped Genova to appeal to a wider range of people, and the new logo and identity have quickly become synonymous with the company’s high-quality products.
