P1 Performance
01. The Challenge
P1 performance products approached us with the challenge of creating a UI design that would appeal to both professional and amateur athletes while still maintaining a high-quality and premium look. They wanted something that would be bold and look exactly like their product and branding.
02. The Solution
After reviewing their product and discussing their goals, we came up with a design that we felt would fit their needs. We created a modern and premium looking interface that we think will appeal to their target audience.
The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.– PAUL RAND
03. The Result
The customer was pleased with the final product and felt that it met their needs.
