Purifite
CATEGORY: Branding
SOFTWARE: Adobe Creative Suite
SERVICES: Branding Design
WEBSITE:
01. The Challenge
The client, purifite, is a water purifier company that has been in business for many years. The company sells a variety of water purifiers, but has struggled to keep up with the changing needs of the market. The company has been using the same branding for many years, and it is time for a change.
02. The Solution
We proposed a new branding direction for purifite that would modernize the company’s image and make it more relevant to today’s consumers. The new branding features green as the primary color and creamy pastel colors for the secondary color palette. We also chose a decorative luxury font for the brand’s typography.
I strive for two things in design: simplicity and clarity. Great design is born of those two things.– LINDO LEADER
03. The Result
The new branding has helped purifite to refresh its image and better connect with its target audience. The company has seen an increase in sales and is now better positioned to compete in the marketplace.
The main thing that separates performance marketing from other types of marketing is the way businesses pay for their campaigns. Rather than paying up front or by month, advertisers pay when a specific action takes place. You might enlist a marketing company’s help to bring your branding to more individuals by having these marketers promote your business to prospective customers. The hope is that users will complete a form to learn more about your company and become a lead.
